The E-Myth Revisited

9. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – by Michael E. Gerber [Leadership / Small Business]
Most people start a business because they are good at something, a certain skill, and believe they can start their own business simply because they are good at the skill. But they have no experience at the actual business side of things. Michael E. Gerber describes how to work on your business instead of in your business. He also describes the different roles we have as a businessman or woman as a technician, manager, and entrepreneur. Balancing these roles and applying the principles of a franchise, whether you are a franchise or not, are just some of the insight that Gerber provides and is key to growing a profitable business.